Business & Money

81–100 of 120 results

  • Mind: How Your Nation's IQ Matters So Much More Than Your Own

    Hive Mind: How Your Nation’s IQ Matters So Much More Than Your Own


    Over the last few decades, economists and psychologists have quietly documented the many ways in which a person’s IQ matters. But, research suggests that a nation’s IQ matters so much more.As Garett Jones argues in Hive Mind, modest differences in national IQ can explain most cross-country inequalities. Whereas IQ scores do a moderately good job of predicting individual wages, information processing power, and brain size, a country’s average score is a much stronger bellwether of its overall …

  • Animals

    Eating Animals


    Like many young Americans, Jonathan Safran Foer spent much of his teenage and college years oscillating between enthusiastic carnivore and occasional vegetarian. As he became a husband, and then a father, the moral dimensions of eating became increasingly important to him. Faced with the prospect of being unable to explain why we eat some animals and not others, Foer set out to explore the origins of many eating traditions and the fictions involved with creating them. Traveling to the darkest…

  • Sense: Sensory Secrets Behind the Stuff We Buy

    Brand Sense: Sensory Secrets Behind the Stuff We Buy


    The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products.Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in…

  • The Rise of America's Gun

    Glock: The Rise of America’s Gun


    Based on fifteen years of research, Glock is the riveting story of the weapon that has become known as American’s gun.  Today the Glock pistol has been embraced by two-thirds of all U.S. police departments, glamorized in countless Hollywood movies, and featured as a ubiquitous presence on prime-time TV. It has been rhapsodized by hip-hop artists, and coveted by cops and crooks alike.   Created in 1982 by Gaston Glock, an obscure Austrian curtain-rod manufacturer, and swiftly adopted by the Au…

  • Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers

    Chocolate Wars: The 150-Year Rivalry Between the World’s Greatest Chocolate Makers


    With a cast of characters that wouldn’t be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world. Thereafter, one of the great global business rivalries unfold…

  • to Lie with Statistics

    How to Lie with Statistics


    Over Half a Million Copies Sold–an Honest-to-Goodness Bestseller Darrell Huff runs the gamut of every popularly used type of statistic, probes such things as the sample study, the tabulation method, the interview technique, or the way the results are derived from the figures, and points up the countless number of dodges which are used to full rather than to inform.

  • Fear: Thinking Sensibly About Security in an Uncertain World.

    Beyond Fear: Thinking Sensibly About Security in an Uncertain World.


    Many of us, especially since 9/11, have become personally concerned about issues of security, and this is no surprise. Security is near the top of government and corporate agendas around the globe. Security-related stories appear on the front page everyday. How well though, do any of us truly understand what achieving real security involves?In Beyond Fear, Bruce Schneier invites us to take a critical look at not just the threats to our security, but the ways in which we’re encouraged to think…

  • Modeling and Relational Databases

    Information Modeling and Relational Databases, Second Edition (The Morgan Kaufmann Series in Data…


    Information Modeling and Relational Databases, Second Edition, provides an introduction to ORM (Object-Role Modeling)and much more. In fact, it is the only book to go beyond introductory coverage and provide all of the in-depth instruction you need to transform knowledge from domain experts into a sound database design. This book is intended for anyone with a stake in the accuracy and efficacy of databases: systems analysts, information modelers, database designers and administrators, and pro…

  • Triumph of Conservatism: A Reinterpretation of American History

    The Triumph of Conservatism: A Reinterpretation of American History, 1900-1916


    A radically new interpretation of the Progressive Era which argues that business leaders, and not the reformers, inspired the era’s legislation regarding business.

  • Interviews Exposed: Secrets to Landing Your Next Job

    Programming Interviews Exposed: Secrets to Landing Your Next Job


    Be prepared for your next job interview with this tried-and-true advice In today’s tight job market, competition for programming jobs is hotter than ever. This third edition of a popular guide to programming interviews includes new code examples, information on the latest languages, new chapters on sorting and design patterns, tips on using LinkedIn, and a downloadable app to help prepare applicants for the interview. Like its earlier editions, this guide covers what software companies and I…

  • Boys

    Flash Boys


    Four years after his #1 bestseller The Big Short, Michael Lewis returns to Wall Street to report on a high-tech predator stalking the equity markets.Flash Boys is about a small group of Wall Street guys who figure out that the U.S. stock market has been rigged for the benefit of insiders and that, post–financial crisis, the markets have become not more free but less, and more controlled by the big Wall Street banks. Working at different firms, they come to this realization separately; but aft…

  • Consent: The Political Economy of the Mass Media

    Manufacturing Consent: The Political Economy of the Mass Media


    In this pathbreaking work, now with a new introduction, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.Based on a series of case studies—including the media’s dichotomous treatment of “worth…

  • The End of the Debt Supercycle and How It Changes Everything

    Endgame: The End of the Debt Supercycle and How It Changes Everything


    Greece isn’t the only country drowning in debt. The Debt Supercycle—when the easily managed, decades-long growth of debt results in a massive sovereign debt and credit crisis—is affecting developed countries around the world, including the United States. For these countries, there are only two options, and neither is good—restructure the debt or reduce it through austerity measures. Endgame details the Debt Supercycle and the sovereign debt crisis, and shows that, while there are no good choi…

  • Myth of the Rational Voter: Why Democracies Choose Bad Policies

    The Myth of the Rational Voter: Why Democracies Choose Bad Policies


    The greatest obstacle to sound economic policy is not entrenched special interests or rampant lobbying, but the popular misconceptions, irrational beliefs, and personal biases held by ordinary voters. This is economist Bryan Caplan’s sobering assessment in this provocative and eye-opening book. Caplan argues that voters continually elect politicians who either share their biases or else pretend to, resulting in bad policies winning again and again by popular demand. Boldly calling into q…

  • Economics

    Basic Economics


    Witnessed this convo just now in CA… Guy: why did your lunch prices go up? Girl behind register: because of the minimum wage increase. Guy: but why did your lunch prices go up? Girl: because someone has to pay for my raise. TOP KEK YOUNG GIRL REDPILLS CA LIBERAL CUCK.
    In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on common sense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English. Basic Economics, which has now been translated into six languages and has a… more about book…

  • Three Trillion Dollar War: The True Cost of the Iraq Conflict

    The Three Trillion Dollar War: The True Cost of the Iraq Conflict


    The true cost of the Iraq War is $3 trillion―and counting―rather than the $50 billion projected by the White House. Apart from its tragic human toll, the Iraq War will be staggeringly expensive in financial terms. This sobering study by Nobel Prize winner Joseph E. Stiglitz and Harvard professor Linda J. Bilmes casts a spotlight on expense items that have been hidden from the U.S. taxpayer, including not only big-ticket items like replacing military equipment (being used up at six times the p…

  • Next Decade: Empire and Republic in a Changing World

    The Next Decade: Empire and Republic in a Changing World


    Protestor at Trump rally, Austyn Crites, can be found in wikileaks
    The author of the acclaimed New York Times bestseller The Next 100 Years now focuses his geopolitical forecasting acumen on the next decade and the imminent events and challenges that will test America and the world, specifically addressing the skills that will be required by the decade’s leaders. In the long view, history is seen as a series of events—but the course of those events is determined by individuals and their actions. During the next ten years, individual leaders will face signifi… more about book…

  • Heist: How Companies Plunder and Profit from the Nest Eggs of American Workers

    Retirement Heist: How Companies Plunder and Profit from the Nest Eggs of American Workers


    “‘As far as I can determine there is only one solution [to the CEO’s demand to save more money]’, the HR representative wrote to her superiors. ‘That would be the death of all existing retirees.'”It’s no secret that hundreds of companies have been slashing pensions and health coverage earned by millions of retirees. Employers blame an aging workforce, stock market losses, and spiraling costs- what they call “a perfect storm” of external forces that has forced them to take drastic me…


    “Hey, Whipple, Squeeze This”: A Guide to Creating Great Ads (Adweek Magazine Series)


    A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation’s most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will “go in one ear and stay there.”

  • League Losers: The Real Cost Of Sports And Who's Paying For It

    Major League Losers: The Real Cost Of Sports And Who’s Paying For It


    A welfare system exists in this country that transfers hundreds of millions of dollars from taxpayers to individuals who hardly require government assistance. State and local officials, mesmerized by vague promises and starry-eyed visions of the future, cave in to ever escalating demands from the system’s beneficiaries, without ever finding out whether the public is served by such policies. It’s a scandal, really, and reform is long overdue if we are to rein in the abuses perpetrated by … Ame…