The Psychology of Persuasion

Influence: The Psychology of Persuasion, Revised Edition


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Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to become a skilled p…

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Social Justice Warriors Always Lie: Taking Down The Thought Police by Vox Day <== A really important work

Propaganda by Edward Bernays

Influence: The Psychology of Persuasion by Robert Cialdini

SJW attack survival guide drawing on the work of Vox Day

How to Disagree Without Being Disagreeable: Getting Your Point Across with the Gentle Art of Verbal Self-Defense

Google “verbal self defense” and a lot will pop up, if you are talking about 1-on-1 and small group contexts.
Google “influence” or “persuasion” or “propaganda” or “social change” if you are talking about large groups or society as a whole.

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Robert B. Cialdini

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Harper Business

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Influence: The Psychology of Persuasion, Revised Edition

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