Trust Me, I’m Lying: Confessions of a Media Manipulator


You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today’s culture… 1) Blogs like Gawk…

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YSK How Internet Hate Marketing Works(r/YouShouldKnow)

See also: “Trust Me, I’m Lying”, where Ryan Holiday talks about the marketing games they’d play to help Tucker Max become famous. It included stuff like buying billboards and vandalizing them (pretending that someone was outraged over Tucker Max’ stuff), taking pictures of it, and anonymously sending the pictures to blogs, who would then write about it. Or, in another case: getting feminist college groups to protest his book. (Or doing it badly: when EA hired fake Christian protesters to protest their game, though that fell apart very quickly because it was apparent that the “protesters” were actually paid by EA.)

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Trust Me, I’m Lying: Confessions of a Media Manipulator

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YSK How Internet Hate Marketing Works

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