r/Entrepreneur · 2021
Most-mentioned books in r/Entrepreneur during 2021
This page ranks books by exact tracked mentions in r/Entrepreneur within the published source unit for 2021. Counts come from the reconciled subreddit-by-month matrix; a source unit may be a bounded sample.
#1 The E-Myth Revisited
Michael E. Gerber
Michael Gerber's diagnosis: most small business owners don't own a business — they own a job, and they're the worst boss they've ever had.
#2 The 4-Hour Workweek
Timothy Ferriss
Tim Ferriss's 2007 case for outsourcing your life and working 4 hours a week has become a meme, but 18 Reddit mentions suggest the Pareto principle chapter still lands.
#3 Principles
Ray Dalio
Ray Dalio turns his hedge fund's internal operating manual into a 500-page life philosophy—and Reddit isn't sure whether to treat it as scripture or autobiography.
#4 Profit First
Mike Michalowicz
Mike Michalowicz proposes you pay yourself first, put the money in a separate account, and build a business on what's left—which turns out to be most of the job.
#5 The Lean Startup
Eric Ries
Eric Ries tells founders to ship a broken version on purpose, collect data, and repeat until the market stops ignoring them.
#6 Buy Then Build
Walker Deibel
Walker Deibel's case that buying an existing profitable business beats starting from scratch, recommended on r/Entrepreneur as the first stop before any acquisition.
#7 Deep Work
Cal Newport
Cal Newport makes the case that sustained focus is a trainable skill, then shows why almost every modern workplace is systematically destroying it.
#8 Never Split the Difference
Chris Voss
A former FBI hostage negotiator teaches the same tactical empathy he used to talk down kidnappers — applied to salary talks, vendor deals, and difficult bosses.
#9 Shoe Dog
Phil Knight
Phil Knight recounts selling Japanese running shoes out of a car trunk in 1962 and the 26-year scramble to turn that bet into Nike.
#10 The Hard Thing About Hard Things
Ben Horowitz
Ben Horowitz on the decisions nobody prepares you for: layoffs, firings, and the WFIO moments every real company survives or doesn't.
#11 The Mom Test
Rob Fitzpatrick
Rob Fitzpatrick explains why your mom will lie to your face about your startup idea, and how to ask questions that stop that from happening.
#12 The Subtle Art of Not Giving a F*ck
Mark Manson
Mark Manson's case that choosing what to care about is the only self-help move that actually matters.
#13 Zero to One
Peter Thiel
Peter Thiel argues that copying what already works produces competition and thin margins, and that building a monopoly is the only business worth starting.