r/Entrepreneur · 2024
Most-mentioned books in r/Entrepreneur during 2024
This page ranks books by exact tracked mentions in r/Entrepreneur within the published source unit for 2024. Counts come from the reconciled subreddit-by-month matrix; a source unit may be a bounded sample.
#1 The Lean Startup
Eric Ries
Eric Ries tells founders to ship a broken version on purpose, collect data, and repeat until the market stops ignoring them.
#2 Never Split the Difference
Chris Voss
A former FBI hostage negotiator teaches the same tactical empathy he used to talk down kidnappers — applied to salary talks, vendor deals, and difficult bosses.
#3 The E-Myth Revisited
Michael E. Gerber
Michael Gerber's diagnosis: most small business owners don't own a business — they own a job, and they're the worst boss they've ever had.
#4 Buy Then Build
Walker Deibel
Walker Deibel's case that buying an existing profitable business beats starting from scratch, recommended on r/Entrepreneur as the first stop before any acquisition.
#5 Shoe Dog
Phil Knight
Phil Knight recounts selling Japanese running shoes out of a car trunk in 1962 and the 26-year scramble to turn that bet into Nike.
#6 The Goal
Eliyahu M. Goldratt
Eli Goldratt's 1984 novel about a plant manager with 90 days to save his factory before corporate shuts it down.
#7 $100M Offers
Alex Hormozi
Alex Hormozi's pricing manual, passed around r/Entrepreneur reading lists alongside Zero to One and Good to Great.
#8 Atomic Habits
James Clear
James Clear packages habit science into a 2-minute rule and an identity reframe, then 223 Reddit mentions decide whether it worked.
#9 Disciplined Entrepreneurship
Bill Aulet
Bill Aulet's MIT startup course condensed into 24 numbered steps — r/Entrepreneur recommends it next to Zero to One and The Startup Owner's Manual.
#10 Good to Great
Jim Collins
Jim Collins studied 1,435 companies to find 11 that leapt from average to elite — the book r/Entrepreneur still recommends even after the methodology got shredded.
#11 Hooked
Nir Eyal
Nir Eyal's blueprint for building products that keep users coming back — and a map of exactly how apps have been rewiring your brain.
#12 Inspired
Marty Cagan
Marty Cagan's manual for what product management actually is — written for teams that are tired of treating PM as a project coordinator role.
#13 Made to Stick
Chip Heath
Chip and Dan Heath take apart six ideas that lasted centuries and explain the structural reasons your last presentation was forgotten by Tuesday.
#14 Principles
Ray Dalio
Ray Dalio turns his hedge fund's internal operating manual into a 500-page life philosophy—and Reddit isn't sure whether to treat it as scripture or autobiography.
#15 Rework
Jason Fried
The founders of Basecamp argue in 37 short chapters that meetings are toxic, planning is guessing, and growing a company bigger is not the same as building a better one.
#16 Start with Why
Simon Sinek
Simon Sinek's one-idea book on purpose-driven business: the concept fits on a napkin, and r/Entrepreneur knows it.
#17 The 4-Hour Workweek
Timothy Ferriss
Tim Ferriss's 2007 case for outsourcing your life and working 4 hours a week has become a meme, but 18 Reddit mentions suggest the Pareto principle chapter still lands.
#18 The Mom Test
Rob Fitzpatrick
Rob Fitzpatrick explains why your mom will lie to your face about your startup idea, and how to ask questions that stop that from happening.
#19 Zero to One
Peter Thiel
Peter Thiel argues that copying what already works produces competition and thin margins, and that building a monopoly is the only business worth starting.