r/Entrepreneur · 2022
Most-mentioned books in r/Entrepreneur during 2022
This page ranks books by exact tracked mentions in r/Entrepreneur within the published source unit for 2022. Counts come from the reconciled subreddit-by-month matrix; a source unit may be a bounded sample.
#1 The E-Myth Revisited
Michael E. Gerber
Michael Gerber's diagnosis: most small business owners don't own a business — they own a job, and they're the worst boss they've ever had.
#2 Zero to One
Peter Thiel
Peter Thiel argues that copying what already works produces competition and thin margins, and that building a monopoly is the only business worth starting.
#3 Never Split the Difference
Chris Voss
A former FBI hostage negotiator teaches the same tactical empathy he used to talk down kidnappers — applied to salary talks, vendor deals, and difficult bosses.
#4 Atomic Habits
James Clear
James Clear packages habit science into a 2-minute rule and an identity reframe, then 223 Reddit mentions decide whether it worked.
#5 The Hard Thing About Hard Things
Ben Horowitz
Ben Horowitz on the decisions nobody prepares you for: layoffs, firings, and the WFIO moments every real company survives or doesn't.
#6 The Lean Startup
Eric Ries
Eric Ries tells founders to ship a broken version on purpose, collect data, and repeat until the market stops ignoring them.
#7 Crucial Conversations
Kerry Patterson
A framework for high-stakes disagreements where the usual social scripts collapse and silence or explosion are the only visible exits.
#8 Deep Work
Cal Newport
Cal Newport makes the case that sustained focus is a trainable skill, then shows why almost every modern workplace is systematically destroying it.
#9 Disciplined Entrepreneurship
Bill Aulet
Bill Aulet's MIT startup course condensed into 24 numbered steps — r/Entrepreneur recommends it next to Zero to One and The Startup Owner's Manual.
#10 Made to Stick
Chip Heath
Chip and Dan Heath take apart six ideas that lasted centuries and explain the structural reasons your last presentation was forgotten by Tuesday.
#11 Profit First
Mike Michalowicz
Mike Michalowicz proposes you pay yourself first, put the money in a separate account, and build a business on what's left—which turns out to be most of the job.
#12 Shoe Dog
Phil Knight
Phil Knight recounts selling Japanese running shoes out of a car trunk in 1962 and the 26-year scramble to turn that bet into Nike.
#13 The 4-Hour Workweek
Timothy Ferriss
Tim Ferriss's 2007 case for outsourcing your life and working 4 hours a week has become a meme, but 18 Reddit mentions suggest the Pareto principle chapter still lands.
#14 The Mom Test
Rob Fitzpatrick
Rob Fitzpatrick explains why your mom will lie to your face about your startup idea, and how to ask questions that stop that from happening.
#15 The Personal MBA
Josh Kaufman
Josh Kaufman argues you can teach yourself everything an MBA covers for the price of a few books, then lists which mental models actually matter.